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Chapter 10: Positioning

Part of the 'Mind of a Leader II' series

Media Type - DVD
Author - Benjamin Holk Henriksen & Fredrik Lassenius
Subject(s) - Leadership

In Chapter X in “The Art of War” Sun Tzu addresses issues in regards to the terrain and the criteria that determines the most favourable position. “The Mind of a Leader - Episode 10: Positioning” takes a closer look at the term positioning and the ability to create customer appeal by defining the right product mix consisting of quality, price and branding.

Discover The Mind of a Leader...

Participants:
  Jan Carlzon
  Bengt Baron
  Philip Kotler
  Stan Shih
  Steven Hilton
  Philippe Starck
  Ulrich Bez

  • Length - 20 minutes
  • Pricing
    Price - INR 4,950