MMHRD Online


Chapter 10: Scare Campaigns

Part of the 'Mind of a Leader 1' series

Media Type - DVD
Author - Benjamin Holk Henriksen & Fredrik Lassenius
Subject(s) - Leadership

In chapter X in ‘The Prince’: ‘In what manner the power of all principalities should be measured’ Machiavelli a.o. states that a prince in need of constant support of others, must fortify the cities where they have their seat of government, and provide them well with all necessary supplies, without paying much attention to the country. A powerful and valiant prince would easily overcome difficulty by encouraging his subjects with the hope that the evil will not endure long, or by alarming them with fears of the enemy’s cruelty or by taking effective measures against those who have been too forward in expressing their discontent.

To what extent do Machiavelli’s thoughts apply to the roles and responsibilities of modern leaders from different countries, cultures and trades? Is it still possible to use scare campaigns and bogeys to create followers, generate fear or direct anger towards a possible opponent? Do scare campaigns and bogeys still play a role in today's world?

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  • Length - 28 minutes
  • Pricing
    Price - INR 5,750
    Intl. Price - US$ 129.95