Chapter 12: Utilizing the Media

Part of the 'Mind of a Leader II' series

Media Type - DVD
Author - Benjamin Holk Henriksen & Fredrik Lassenius
Subject(s) - Leadership

In Chapter XII in “The Art of War” Sun Tzu addresses issues in regards to attacking with fire. “The Mind of a Leader - Episode 12: Utilizing the Media” relates the different developments when attacking with fire to the art of utilizing the media, a most unpredictable and difficult platform - and takes a closer look at public relations.

Discover The Mind of a Leader...

  Tony Visconti
  Jan Carlzon
  Katie Ford
  Philip Kotler
  Jim Buckmaster
  Larry Flynt
  Michael Dukakis

  • Length - 21 minutes
  • Pricing
    Price - INR 5,750
    Intl. Price - US$ 129.95