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Deep Dive, The: One Company’s Secret Weapon for Innovation

Media Type - DVD

How does the process of designing a better product work? To show you , the crew go to the designers at IDEO, one of the most influential product development firms in the world, and give them the toughest problem they could think of. Take something old andfamiliar - like the shopping cart - and completely redesign it in just five days.

The DVD demonstrates IDEO’s highly effecive form of brainstorming called the “Deep Dive”. An enemy of planning done by a lone genius behind closed doors, this company uses its deep dive technique—a form of focused chaos—to creatively redesign a shopping cart through what it refers to as a process of enlightened trial and error.

  • Length - 22 min
  • Pricing
    Price - INR 4,250