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How To Sell A New Idea

Part of 'Take Away Training Silver' series

Media Type - DVD
Author - Eve Ash

Learn 10 easy steps to present new ideas successfully to teams, managers, clients, media or investors.

1. Be committed yourself

  • Have a goal and want to achieve it
  • Personal commitment shows!
  • Be committed to your organisation

       
2. Less is more

  • Be succinct - one sentence description
  • Be ready to sell the idea over the phone

       
3. Know benefits

  • Who is your audience - know what they need, why your
  • idea is important
  • Match benefits to the audience - use open-ended questions

 
4. Build coalitions of support

  • Identify who will be interested
  • Political dimensions - powerful people
  • Be prepared to modify idea

 
5. Use multiple senses

  • Use range of techniques, eg. laptop demos, tangible
  • <>experiences - test drives, show a sample, tell stories, "close your eyes... imagine"

 
6. Use logical sequence of questions

  • Open-ended questions - gain helpful cues
  • Closed questions - obtain facts
  • Leading questions - paint scenarios
  • Questions ensure involvement

 
7. Show passion and conviction

  • Body language, tone of voice
  • Express your personal commitment

 
8. Anticipate objections

  • Expect objections
  • Be prepared with answers - testimonials, examples
  • Don't avoid or cover up

 
9. Read body language

  • Nods, smiles - agreement<>
  • Confused, concerned, negative body language - deal withaudience attitude, ask questions

 
10. Close the sale

  • Use positive assumption
  • Move ahead with questions - "When could we start?", "Who do we need to work with to make this happen?", "Which budget?"

 
Over-selling

  • Ignoring body language - going on and on
  • Boring, pushy
  • Golden rule - less is more

- 10 Employability Attributes & Skills
- 10 Essential Interviewing Skills
- 10 Essential Reception Skills
- 10 Essentials For Successful Induction
- 10 Healthy Work Habits
- 10 Point Checklist Before Delivering Training
- 10 Point Checklist For Briefing A Consultant
- 10 Powerful Networking Skills
- 10 Steps to Flawless Appraisal Interviews
- 15 Ways to Handle Today's Stress
- 360ยบ Feedback
- 5 Steps To High Self Esteem
- 6 Essential Steps to Getting That New Job
- 6 Ways To Boost Your Career Prospects
- 6 Ways To Build Rapport
- 6 Ways To Increase Job Satisfaction
- 6 Ways to Manage Overload
- 6 Ways to Prevent Sloppy Work
- 6 Ways To Resolve Conflict
- 7 Key Sales Skills
- 7 Steps To Improving Communication
- 7 Ways to Handle a Difficult Boss
- 9 Essentials for Exit Interviews
- Adult Learning Principles
- Advanced Sales Techniques
- An Introduction to Business Ethics
- Art of Behavioural Interviewing, The
- Art of Questioning, The
- Balancing Work & Private Life
- Be Careful With Email
- Best Practice Workplace Checklist
- Business Etiquette
- Career Planning
- Changing Role of Managers, The
- Coaching
- Common Facilitation Mistakes
- Conducting Successful Discipline Interviews
- Conducting Training Activities
- Conflict Within Teams
- Consulting Skills For Professionals
- Controlling Meetings
- Coping With Change
- Coping With Retrenchment
- Counselling Poor Performers
- Dealing With Abusive & Threatening Calls
- Dealing With Difficult People
- Dealing with Manipulative People
- Dealing with the Unmotivated Employee
- Dealing with Trauma & Distress
- Decision Making In Groups
- Delegating & Prioritising
- Designing And Delivering A Training Session
- Developing A Training Plan
- Developing Assertiveness Skills
- Developing Emotional Competence
- Difficult Presentations Made Easy
- Eliminating Workplace Bullying
- Energy & Enthusiasm
- Essential Counselling Skills
- Evaluate Anything!
- Facilitation Skills
- Getting The Most Out Of Training
- Giving Personal Feedback
- Giving Up Bad Habits
- Going For A Job Interview
- Handling Complaints
- Handling the Difficult Customer
- How To Develop Your People
- How to Make a 5 Star Impression
- How to Manage & Motivate a Sales Team
- How To Mentor
- How To Sell A New Idea
- How to Survive Email Overload
- Increasing Motivation At Work
- Leadership
- Leading Group Discussions
- Learning From Mistakes
- Learning To Learn
- Listening
- Making Teams Work Brilliantly
- Manage Change Successfully
- Management Mastery Checklist
- Managing A Mature Age Workforce
- Managing Aggression in the Workplace
- Managing Boundaries
- Managing Performance
- Managing Upwards
- Men and Women Are Different
- Mentoring
- Moving To E-Learning
- Negotiating with Suppliers
- New Supervisor, The
- Overcoming Harassment
- Overcoming Personal Barriers to Diversity
- Personal Goal Setting
- Positive Thinking
- Power Of Empathy, The
- Preparing For Your Appraisal
- Problem Solving & Initiative
- Project Management Success Factors
- Psychology of Saying Sorry, The
- Public Speaking With Confidence
- Reducing Absenteeism
- Regaining Control Of Your Day
- Sales & Service Turn-Offs
- Selection Techniques
- Self Empowerment
- Setting Agendas and Taking Minutes
- Spirit Of Service, The
- Staying Happy & Positive Throughout Life
- Stress Management
- Successful Thinking Habits
- Supervisory Styles
- Take Away Training Series
- Time Management
- Understanding & Dealing with Depression
- Understanding Body Language
- Understanding Group Dynamics
  • Length - 15 minutes
  • Pricing
    Price - INR 5,950
    Intl. Price - A$ 240.00
  • See 'Take Away Training Silver' series for quantity pricing