Products

How to Build a Brand

Keep your brand strategy relatable to the customer.

Media Type - DVD
Author - John Kilcullen, CEO, President and Publisher, Billboard.com

Program Highlights

  • The For Dummies® experience.
  • Avoiding the temptations to dilute your message.
  • Why "branding" is more than just a buzzword.

A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the strategies and tactics that took the For Dummies® brand from one obscure computer manual to a publishing empire that touches on a wide array of lifelong learning topics—business, sports, art, wine, gardening, home improvement, and beyond. Kilcullen explains the reasons this brand enjoys such widespread recognition and unparalleled growth in its field.

John Kilcullen graduated magna cum laude with a BA in Communications from Fordham College in New York. Before joining IDG Books Worldwide, he spent nine years in various sales and marketing management positions at publishing industry leaders Prentice-Hall, the Bantam/Doubleday/Dell Publishing Group and computer book publisher Que. Mr. Kilcullen has been profiled in the Investor's Business Daily, The New York Times, People Magazine, and USA Today, and has been seen on CNBC and CNN.

- Preparing for Long Life in the 21st Century
- A System in Crisis: Finding a Solution for Health Care in America
- Acting with Power
- Adaptive Organization, The
- Avoiding the Workforce Crisis:
- Best Service Is No Service, The
- Bill Gates in Conversation with Stanford President John Hennessy
- Billion-Dollar Lessons: What You Can Learn from Business Failures
- Blueprint for Change, A: Market-Based Solutions for Global Poverty
- Boom and Bust: Thriving Through Major Business Cycles
- Brand Race: How to Rise Above the Competition
- Building a Feedback-Positive Organization
- Building a Winning Team
- Building Personal Networks
- Building Retail Brands to Drive Value
- Building the Market-Focused Culture
- Built to Change
- Change Management and Strategic Planning
- Coaching a Winning Team
- Collaborative Entrepreneurship: Creating Wealth Through Networked Firms
- Collective Leadership: How to Unleash Productivity, Potential and Power of Purpose
- Common Purpose: Getting From Me to We
- Competing on the Edge
- Corporate Legends and Lore
- Creating Infectious Action: How to Make Ideas Take Flight
- Creating the Future
- Creating Winning Social Media Strategies
- Creative Thinking
- Creativity in Business
- Customer-Centric Innovation
- Dealing with Crisis and Transition
- Dilemmas of Team-Based Organizations, The
- Doing Well and Doing Good
- Don't Just Set Prices: Manage Them Strategically
- Drive Business Performance
- Driving Innovation in a Tough Economy
- Emotion vs. Analytics: Decision Making and the Biased Brain
- Enterprise of the Future, The
- Entrepreneurial Process, The: How to Make Your Dreams a Reality
- Exceptional Leader , The
- Executing Leadership Transitions
- Executing Your Strategy: How to Break It Down and Get It Done
- Fear of Feedback
- Finding Untapped Growth in Existing Markets
- Focus Your Business
- Frontiers of Excellence
- Garage-Based Innovation
- Gen Y Decoded: Insights and Tactics for Leaders
- Getting from Little Bets to Big Breakthroughs
- Getting Results in the Face of Rapid Change
- Getting the Best from Others
- Good Boss, Bad Boss: How to Master the Art of Leadership
- Happiness Matters : Creating a Culture for Business to Thrive
- Hard Facts, Dangerous Half Truths, and Total Nonsense:
- How Debt Makes Companies Perform Better
- How Great Companies Achieve Extraordinary Results with Ordinary People
- How Great Decisions Get Made
- How Leaders Boost Productivity
- How to Build a Brand
- How to Drive Your Competition Crazy
- How to Make Your Ideas Stick
- How to Manage People Through Continuous Change
- Idea Hunting: Key Principles for Spawning Great Ideas
- Idea of Marketing in the Total Access, Real-Time Marketplace
- Implementing Strategy: Managing Through Organizational Culture
- Influence: How to Build Effective Relationships and Allies
- Innovation Engine, The
- Innovation Management and Incentives Design
- Inspiring Leader, The
- Intelligent Strategy
- Judging Talent
- Judo Strategy
- Leader's Legacy , A
- Leadership Aikido
- Leadership for Innovation: How to Create Collective Genius
- Leadership in a Wired World
- Leadership Lessons from the Gridiron
- Leading by Example: Organizational Success Through Reciprocal Altruism
- Leading in a Connected World
- Leaving Microsoft to Change the World
- Leveraging China and India for Global Advantage
- Leveraging the Spotlight of Leadership: What Every Leader Should Know
- Life Lessons from the Playing Field
- Managing Change
- Managing Chaos: A Mozilla Story
- Managing Communication in a Multicultural World
- Managing for Both Bottom and Top Line Performance
- Managing Innovation
- Managing with Power: Politics and Influence in Organizations
- Mastery of Speaking as a Leader, The
- Mergers & Acquisitions: 100 Days to a Successful Integration
- Mindset, Motivation and Leadership
- Mining Talent: How to Get Beyond the Ordinary to Find the Truly Extraordinary
- Mobilizing Commitment in Your Organization
- Negotiation: Myths, Misperceptions and Damned Lies
- Numbers DO Lie: Leading a Measurement Revolution
- Nurturing Innovation
- Open Business Models: How to Thrive in the New Innovation Landscape
- Opportunity and Threat of Disruptive Technologies, The
- Organizing Your Business Around the Customer
- Overcoming Barriers to Strategic Change
- People Side of Great Business, The
- People-First Management: Creating a Culture of Trust
- Power of Paranoia, The
- Power of Persuasion, The
- Power: How to Get It, Use It, and Keep It
- Preventing Burnout in Your Organization
- Psychology of Power, The
- Rapid Transformation
- Red Queen Competition: A Dynamic View of Strategy
- Risk Matrix, The
- Rules for Revolutionaries
- Sales as a Strategic Tool in Your Organization
- Search for Life After Planning: How to Build Strategies That Get Implemented
- Seven Principles for Building Successful Businesses
- Skills, Techniques, and Strategies for Effective Negotiations
- Stanford Executive Briefings
- Strategic Alliances: How to Negotiate, Influence and Deliver Results
- Strategies for Selling
- Strategy by Design: How Design Thinking Builds Opportunities
- Strategy for Transformational Change
- Supply Chain Management in the Internet Age
- Sustainability Matters: Business Strategies for Environmental Leadership
- Tempered Radicals
- Value-Based Leadership
- Virtue in Business
- Visionary Companies: Their Success and Characteristics
- What Drives Phenomenal Success?
- Why Don't We Naturally Make Good Decisions?
- Why Zebras Don't Get Ulcers
- Wikinomics: How Mass Collaboration Changes Everything
- Winners (Don't) Take All
- X-teams: Extroverted Teams That Lead and Innovate
- Zero Time: Learning to Respond Instantly
  • Length - 49 minutes
  • Pricing
    Intl. Price - US$ 95.00