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Journey into the Heroic Environment, A

Media Type - DVD

In the symbolic setting of a cross country train trip, this video introduces the 8 principles which Coca Cola chief James Stevens called "the essence of down-to-earth values" - principles distilled from responses to 17 million questionnaires worldwide. The video offers a strong foundation for personal responsibility-taking as well as shared value.

The eight principles include:
* Truth and Trust
* Unselfish Mentoring
* Openness to New Ideas
* Risk Taking
* Putting Others' Interests First.

  • Support Material - Activity-based Comprehensive 100-page Leader's Guide
    Length - 28 minutes
  • Pricing
    Price - INR 14,750
    Intl. Price - US$ 395.00