Merchandising: The Store as Persuasion

The Store as Persuasion

Media Type - DVD
Subject(s) - Retailing

Have you ever gone to the store to buy toilet paper and batteries but left with a whole shopping cart full of impulse buys? That’s merchandising at work. Learn how retailers use science, detailed shopper observation, and applied psychology to sell goods from groceries to trees, from dog bowls to luxury cars.

In this enjoyable film you:
• Learn about traffic control, flow patterns, pric-ing, p-o-p displays, and store layout
• Discover why so many sales have strict time limits 24 Hour Sale! One Day Only!  
• Learn that even the size of shopping carts influences customer behaviour
• Learn how merchandisers structure displays to draw customers deeper into the store
• Find out what “super-sizing” a fast food meal has in common with selling dog food bowls
• Understand why soup is not shelved in alphabetical order
• See what baseball’s strike zone teaches about self display for maximum profits
• Learn about markups and inventory turn
• Explore lifestyle merchandising and the “open wallet syndrome”
• Discover that the challenge of the internet is not a new threat to merchandisers.

  • Length - 28 min
  • Pricing
    Price - INR 7,750
    Intl. Price - US$ 119.00