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Understanding Accountability

Part of the 'Cutting Edge Communication' Series

Media Type - DVD
Author - Eve Ash
Subject(s) - Accountability

Serena has come in from Head Office and is appalled by the lack of accountability in the regional office. She leaves Marcus with the challenge that his entire office must become accountable. Marcus passes the task of remedying the situation to Carol, who panics and calls a snap meeting with the entire team (including Carlos, the cleaner). She canvasses the team for their collective understanding of what accountability is, only to find a lot of confusion. She confesses privately that she was not sure of the exact meaning of accountability, but is saved by the new guy, Sam, who provides a clear and unequivocal definition.

  • Don’t assume accountability is understood INSTEAD: Share examples to make it clear
  • Don’t blame and threaten INSTEAD: Agree what is expected of everyone
  • Don’t demand on-the-spot commitment INSTEAD: Share pride in being accountable
  • Don’t assume everyone will be accountable INSTEAD: Review and reward achievements

Special Quantity Pricing:
Any 1 Video = Rs. 6,950 each
Any 2 to 4 Videos = Rs. 5,450 each
Any 5 to 10 Videos = Rs. 4,650 each
Any 11 to 16 Videos = Rs. 4,150 each

  • Length - 6 minutes
  • Pricing
    Price - INR 6,950
    Intl. Price - A$ 275.00