When the World Economic Forum recently surveyed its 650 members, the overwhelming response was that the environment is the most significant issue facing business today. To spark your own ideas, Peters takes you inside companies that have prospered by putting the environment at the top of their business agenda.

• Alert viewers to the advantages of an environmental agenda: new marketing opportunities, cost-cutting measures, positive enhancement of public relations
• Encourage commitment to the environment at all levels of the organization
• Define and promote Peters' 13 key success factors for competitive enterprises