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10 Mistakes in Marketing
It’s no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing.....
DVD - INR 5,950

Ask for the Order! (AFTO)
Research has clearly shown that if you don’t ASK FOR THE ORDER , your probablity of Closing is less than 20%. The video includes 11 realistic vignettes in diverse business settings with 43.....
DVD - INR 19,750

Best Service Is No Service, The
With the ever-present need to reduce costs and boost customer loyalty, Bill Price argues that companies should challenge the need for customer service in the first place. This game-changing approach.....
DVD - US$ 95.00

Brand Race: How to Rise Above the Competition
Win brand relevance by timing your product innovations to market need (Apple), tapping underserved segments (Luna), building a robust customer relationship (Harley-Davidson), erecting barriers to.....
DVD - US$ 95.00

Building Retail Brands to Drive Value
Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. Jeanne Jackson explains.....
DVD - US$ 95.00

Building the Market-Focused Culture
Truly market-focused organizations must pursue more than a sound market strategy. Professor Hayagreeva Rao details the six levers of culture building, and explains how aligning these factors reduces.....
DVD - US$ 95.00

Chanakya In You
Dr. Radhakrishnan Pillai in association with Chanakya Institute of Public Leadership (a part of University of Mumbai) bring to you a tool-kit to gain ancient knowledge, to be more proficient and to.....
Toolkit - INR 11,000

Coach the S.A.L.E. for Sales Managers
Sell Smarter, not harder with this easy-to-learn S.A.L.E. process.
DVD - INR 29,750

Communicating With Customers
Viewers of this lively program see five scenarios of young people relating to customers. They visit a spinning instructor at a health club and Jasmine who waits tables at the club’s cafe. They.....
DVD - INR 6,250

Competing for the Gold
Increase your selling power and profit potential with the selling "secrets" of international power-house, Motorola,.....
DVD - INR 7,250

Creating Infectious Action: How to Make Ideas Take Flight
Brand development is shifting from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). Social media offers a platform that can.....
DVD - US$ 95.00

Demonstrating Features & Benefits
Building block two in the sales cycle defines and demonstrates how to make the necessary linkage between the customer's needs and the seller's product or service. Program Objectives:* Define and.....
DVD - INR 7,250

Don't Just Set Prices: Manage Them Strategically
When customers reject your price, it is often thought that the price is too high. But according to Tom Nagle, this may not be true. Price levels are only the visible "tip of the iceberg" of.....
DVD - US$ 95.00

Handling & Preventing Objections
Negative responses from potential customers can be turned into sales opportunities - when proper steps are taken. Identify the reasons why customers object to a product or service. Program.....
DVD - INR 7,250

How to Build a Brand
A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the strategies and tactics that have taken his.....
DVD - US$ 95.00

How to Drive Your Competition Crazy
Guy Kawasaki presents strategies to help your organization get and keep the upper hand in sales, marketing, production, and human.....
DVD - US$ 95.00

How to Make Your Ideas Stick
Urban legends survive and spread on their own, without the intervention of advertising budgets or public relations pros. By analyzing why these bits of modern culture have so much success in the.....
DVD - US$ 95.00

Idea of Marketing in the Total Access, Real-Time Marketplace
Many traditional marketing functions have now been taken over by computers, which gather data in addition to providing customer care. In order to make the most of this valuable feedback, Regis.....
DVD - US$ 95.00

Identifying Needs & Opportunities
People buy because of current needs, both perceived and actual. Discover customer needs and opportunities, and then develop an approach that will work for you. Program Objectives:* Explain the roles.....
DVD - INR 7,250

Listening for Results
This program takes a look at the keys and roadblocks to effective listening and probing techniques. The "OPEN" model of probing, composed of operational questions, problem questions and nail-down.....
DVD - INR 7,250

Negotiating to Win
Increase your selling power and profit potential with the selling "secrets" of international power-house, Motorola,.....
DVD - INR 7,250

One to One Future, The
Tom Peters said "The One To One Future makes my `close to the customer' axiom pale by comparison."
DVD - INR 15,750

Organizing Your Business Around the Customer
Customer relationship management is all about keeping customers happy. But not all customers are created equal. Roger Siboni explains that the secret is in differentiating your best customers, giving.....
DVD - US$ 95.00

Rethinking Marketing
This video features one of the UK's most successful advertising and marketing gurus describing the basics of marketing.
DVD - INR 5,950

Rules for Revolutionaries
Guy Kawasaki explains the rules that make new products and services successful. This presentation is a guide to the creation and marketing of revolutionary products for people who want to change the.....
DVD - US$ 95.00

Sales as a Strategic Tool in Your Organization
As Mike Bosworth explains, everyone wants to buy, but nobody wants to be sold. He emphasizes the importance of diagnosing before you prescribe, and offers a decidedly un-gimmicky approach to selling.....
DVD - US$ 95.00

Sales Stars Series
A Self-paced learning package of 4 videos with workbooks. Learn to develop the attitudes which lead to sales success and how to deal with difficult situations. Video 1: Becoming A Sales Star (12.....
DVD - INR 19,900

Sales Stars: Becoming a Sales Star
Learn the characteristics common to all successful sales people.
DVD - INR 9,950

Sales Stars: Blocks to Confidence & Persistence
Learn the key disputing techniques that are used to change negative beliefs.
DVD - INR 9,950

Sales Stars: Dealing with Difficult Situations
Develop a high tolerance for difficult sales situations and learn to deal with them constructively.
DVD - INR 9,950

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